The collective

Our collective brings together award winning editors and film producers, experienced entrepreneurs, advertising and marketing professionals, and people whose backgrounds span blue chip sponsorships, professional sports, entertainment, live television, promotional marketing and large scale brand activations.

Some of that experience reaches back to a time before guerrilla marketing had a name, when successful campaigns were built on ingenuity, relationships, unconventional thinking and the ability to capture an audience’s imagination.

Alongside it is a younger generation of creative talent, marketers and digitally minded entrepreneurs who understand today’s audiences, emerging platforms, shifting cultural trends and the changing ways people discover entertainment.

Established experience meets fresh creative thinking. Nostalgia meets innovation.

Generations of Canada

Our people range from their early twenties to their fifties, so we bring together generations that grew up with very different versions of Canada. Different music, different television, different cultural influences and different ways of communicating, but a shared appreciation for the country that shaped us.

We’re proudly Canadian, and that identity is woven into everything we create. We have a genuine affection for Canadiana: the nostalgia, humour, traditions, personalities, places and cultural quirks that make this country what it is. We appreciate where we’ve come from as much as we’re excited about where the next generation of Canadian creators is taking us.

A bridge across the border

Our appreciation for Canada doesn’t stop at the border. We value our American neighbours, and the friendships, creative influences and shared entertainment history that have connected our countries for generations.

We want Bagged Milk Media to be a welcoming cultural bridge, introducing audiences across the United States and beyond to the artists, musicians, makers, entrepreneurs, innovators and personalities shaping Canada today. Not just to celebrate familiar traditions, but to discover what’s emerging, revisit what’s worth remembering and introduce people and ideas that deserve more recognition.

Our vision

To establish Bagged Milk Media as a recognizable Canadian creative and commercial powerhouse: an independent multimedia house known for developing original entertainment, discovering talent, building audiences and creating new partnerships between brands and culture.

We aim to own and develop valuable intellectual property, support independent creators, build lasting commercial relationships and grow a connected portfolio of media properties across industries, formats and markets.